Group and sustainability strategy
As a foundation-owned company, the Zeppelin Group is committed to the infinity principle and assumes responsibility in the areas of the economy, environment and society. For Zeppelin, sustainability means making a long-term, genuine contribution to the environment and society on the strength of our culture as a company that is fit for the future and economically successful.
Sustainable corporate governance is fundamental to future-proofing Zeppelin and is anchored in both the corporate strategy and in our corporate values. Stakeholder concerns are taken into account when developing and refining the sustainability strategy, whereby compliance with the applicable sustainability standards is a matter of course for Zeppelin. The Zeppelin Group’s established standards are being implemented in less regulated countries. The Group Guideline on Sustainability defines the understanding of sustainability at Zeppelin, as well as its responsibility and focus in the action areas defined as material.
The goals of Zeppelin's GPS Group strategy, updated in 2023, remain continuous Growth, outstanding Performance and sustainable Stability:
Growth aims at the continuous growth of the Group. This is based on established business models with high customer benefits and new future-oriented business segments as well as products and technologies to ensure the company’s competitiveness. Alongside organic growth, acquisitions also contribute to growth.
Performance means having the best team in our industries. Our employees recognize their customers’ needs, use their skills in a targeted way, and offer perfectly tailored solutions. Equally important are efficient and digital processes and applications. Our aspiration is “Operational Excellence” in all areas.
Stability aims to ensure the long-term stability of the Group. The core of this pillar is our values-based corporate culture alongside our strong international partnerships and networks. In order to facilitate our growth projects, appropriate risk and compliance management systems are put in place, Group financing is secured in the long term, and the sustainability goals are clearly defined along with specific actions. Sustainable corporate governance ensures that environmental, financial and social aspects are viewed with equal priority, ensuring that sustainability management is lived and breathed in the organization.
To incorporate sustainability into the corporate strategy, focus topics from the CSR area were included in the Zeppelin Group’s annual strategy process from 2020 to 2023. The strategy call is initiated by Group Development on behalf of the Group Management Board and determines the key focus topics for the annual further development of the strategy for the Group and the SBUs.
As part of the revised Group strategy in 2023, we also expanded the CSR strategy. Our ambitions: Zeppelin plays a significant role in the transformation of relevant industries into sustainable economic sectors. We therefore focus on the needs of our customers on their transformation to greater sustainability and are constantly expanding our portfolio of sustainable products and services.
Zeppelin’s sustainability strategy also takes into account the UN’s 17 Sustainable Development Goals (SDGs), which are intended to ensure sustainable development worldwide at an economic, social, and environmental level.
